Hotel L'Orologio Firenze - WTB

Sophisticated Timepiece-Inspired Luxury

Piazza Santa Maria Novella, central Florence

Why We Recommend It

This distinctive boutique hotel offers a refreshing alternative to traditional Florentine accommodations. Its unique timepiece concept creates a sophisticated yet playful atmosphere that appeals to both adults and children. The hotel’s excellent location provides instant access to Florence’s treasures while the attentive staff ensures that families receive personalized attention to make their stay comfortable and memorable.

Atmosphere and Design

Hotel L’Orologio (meaning “The Watch”) celebrates haute horology with elegant watch-inspired décor throughout. Each floor pays homage to prestigious watchmakers with curated timepieces, warm wood paneling, and leather furnishings in rich burgundy and brown tones. The sophisticated interiors blend contemporary design with subtle nods to Florentine tradition, creating spaces that feel both distinctive and welcoming.

Key Features

  • Unique watch-themed boutique hotel with 55 stylish rooms
  • Stunning views of Santa Maria Novella Church and piazza
  • Elegant L’O Bar offering craft cocktails and Tuscan wines
  • Fourth-floor panoramic breakfast room with sweeping city views
  • Walking distance to all major Florence attractions
  • Spacious family rooms and connecting room options

Price Range

Rooms from €290 per night in low season | Pricing is indicative and varies by room type and season

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